Noya
Noya is a premium rooftop bar and restaurant located on the 21st floor of the Derand Hotel in Prishtina, Kosovo. Renowned for its high-quality Asian cuisine, including exquisite sushi offerings, and an impressive cocktail menu, Noya provides guests with a refined ambiance featuring curated interiors and breathtaking panoramic views of the city.
Task
To enhance Noya's digital presence by developing a 'temporary' sophisticated social media strategy that reflects its upscale atmosphere and culinary excellence, aiming to attract a discerning clientele and increase both online engagement and in-person reservations.
Noya, a premium rooftop bar and restaurant, sought to elevate its digital presence and attract a refined audience passionate about high-end Asian cuisine and expertly crafted cocktails. Our collaboration focused on designing a social media strategy that embodied Noya’s luxurious ambiance, culinary excellence, and breathtaking skyline views.
With a meticulously curated content plan, visually stunning imagery, and precision-targeted ad campaigns, we enhanced Noya’s digital presence—making it effortless for potential guests to discover, engage with, and secure a reservation at this exclusive rooftop destination.
Curated Visual Content: Designed a cohesive aesthetic for Instagram and TikTok that mirrors Noya’s elegant interiors and stunning cityscape views, utilizing high-quality images and videos to showcase signature dishes like sushi assortments and specialty cocktails.
Engaging Storytelling: Crafted compelling narratives and captions that highlight Noya’s unique dining experience, chef’s specials, and mixology craftsmanship, fostering a deeper connection with the audience.
Interactive Features: Implemented interactive Instagram Stories and TikTok content, including behind-the-scenes footage, polls, Q&A sessions, and limited-time offers, to boost audience engagement and create a sense of exclusivity.
Influencer Collaborations: Partnered with local influencers and food bloggers to expand Noya’s reach within the target demographic, leveraging their followers to increase brand visibility.
In close collaboration with Noya, we created a dynamic social media plan for Instagram and TikTok that would improve their online visibility and attract a lively following of high-end Asian cuisine dining enthusiasts.
We improved their brand image by fusing well-produced short videos, carefully chosen content, and high precision advertising campaigns. While TikTok material featured behind-the-scenes photos, trendy cuisine reels, and viral challenges, engaging commentary, interactive Instagram Stories with polls and Q&A sessions, and limited-time offers helped increase audience participation and increased foot traffic and consumer engagement.
Follower Growth: Achieved as Instagram engagement surged with visually appealing content.
Engagement Rate: Enhanced brand perception, with increased likes, shares, and positive feedback on social media.
Profile-Visits: Noted a 370%+ increase in customers mentioning Instagram as their source of discovery during the campaign period.
Reservations: Strengthened digital presence, positioning Noya as a premier rooftop dining destination in Prishtina, with a significant rise in reservations as more guests discovered the restaurant through Instagram and TikTok.
This campaign successfully established Noya as a top-tier Asian high-end cuisine dining destination, with majestic views of the skies in Prishtina. Moving forward, we plan to integrate influencer partnerships and exclusive culinary features to sustain and further enhance engagement or even increase it.
In close collaboration with Noya, we created a dynamic social media plan for Instagram and TikTok that would improve their online visibility and attract a lively following of high-end Asian cuisine dining enthusiasts.
We improved their brand image by fusing well-produced short videos, carefully chosen content, and high precision advertising campaigns. While TikTok material featured behind-the-scenes photos, trendy cuisine reels, and viral challenges, engaging commentary, interactive Instagram Stories with polls and Q&A sessions, and limited-time offers helped increase audience participation and increased foot traffic and consumer engagement.
“Collaborating with Swipe Society has transformed our digital presence. Their tailored social media strategy captured the essence of Noya, leading to increased engagement and a noticeable boost in reservations. We’re thrilled with the results and look forward to continued success.” – Petrit, Owner of Noya.
Want to collaborate?
Work with us
business@swipesociety.net
Want to get in touch?
General inquiries
info@swipesociety.net
Let’s Schedule A Call!
Scale your business with us!
Want to say hello?