Olive Bakery
Olive Bakery is a charming artisan bakery in our lovely capital Prishtina, Kosovo. Known for its handcrafted croissants, sourdough bread, pastries, and other fresh-baked delights. They wanted to elevate their Instagram presence with a visually appealing feed, engaging content, and targeted ads to attract more local customers.
Task
To create a compelling social media content strategy that enhances Olive Bakery’s Instagram aesthetics, boosts engagement, and drives more foot traffic to the bakery.
Olive Bakery, a charming artisan bakery, aimed to enhance its Instagram presence and attract more local customers. Our collaboration ensured their social media strategy aligned with both engagement goals and business objectives.
Through a well-planned content strategy, high-quality visuals, and targeted ad campaigns, we transformed Olive Bakery’s digital presence—making it easier for potential customers to discover, engage with, and visit the bakery.
- Curated Content Strategy: Developed a visually cohesive Instagram feed showcasing Olive Bakery’s best-selling items like buttery croissants, pain au chocolat, cinnamon rolls, and freshly baked sourdough.
- Professional Video Production: Captured high-quality video shots highlighting the baking process, customer experiences, and the irresistible texture of their pastries.
- Sponsored Ad Campaigns: Launched targeted ads to expand reach, attract local food lovers, and drive visits to their profile and bakery.
- Engagement Optimization: Used interactive stories, reels, and carousel posts to keep followers engaged and excited about new product launches.
Through close collaboration with Olive Bakery’s team, our marketing experts crafted a strategic Instagram approach that aligned with both engagement goals and business objectives.
By implementing a well-structured content plan, compelling visuals, and targeted advertising, we successfully attracted new customers and boosted foot traffic to their bakery.
Follower Growth: Achieved a 40% increase in followers over 60 days, growing from 12,000 to 17,00 followers.
Engagement Rate: Boosted engagement rate by 250%, with average post interactions rising from 200 to 450 likes/comments.
Profile-Visits: Noted a 55%+ increase in customers mentioning Instagram as their source of discovery during the campaign period.
Real-Visits: Noted a 70%+ increase in customers visiting Olive Bakery as a result of our sponsored ads and the reach of our posts.
This campaign successfully positioned Olive Bakery as a must-visit spot for pastry lovers. Moving forward, we plan to expand content with influencer collaborations and seasonal campaign launches to keep engagement growing.
Through close collaboration with Olive Bakery’s team, our marketing experts crafted a strategic Instagram approach that aligned with both engagement goals and business objectives.
By implementing a well-structured content plan, compelling visuals, and targeted advertising, we successfully attracted new customers and boosted foot traffic to their bakery.
“Swipe Society transformed our Instagram into a mouth-watering showcase of our bakery. Customers constantly tell us they found us through our social media, and the increase in foot traffic has been incredible!” – Afërdita, Marketing Manager of Olive Bakery
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