Seven Sundays
Seven Sundays is a cozy, minimalist brunch café located in Pristina, renowned for its premium flavors and delectable dishes. The café offers a hipster vibe, attracting a diverse clientele seeking quality brunch options in a relaxed setting.
Task
To develop a minimalist and hipster-themed social media content strategy that enhances Seven Sundays' Instagram feed, showcases their signature dishes, and increases customer engagement and foot traffic.
Seven Sundays, a trendy and minimalist brunch café in Prishtina, wanted to enhance its Instagram presence and attract a community of brunch enthusiasts and coffee lovers. Our collaboration focused on creating a social media strategy that captured their laid-back yet premium aesthetic.
With a carefully curated content plan, visually appealing high-end imagery, and precisely targeted ad campaigns, we elevated Seven Sundays’ digital presence—making it effortless for potential guests to discover, engage with, and visit the café.
Curated Content Aesthetic: Designed a cohesive Instagram feed reflecting the café’s minimalist and hipster ambiance, featuring clean lines, neutral tones, and artistic compositions.
Engaging Visuals: Produced high-quality videos and photographs highlighting popular menu items such as avocado toast, shakshuka, and specialty coffee drinks, capturing the essence of the café’s offerings.
Targeted Advertising: Implemented sponsored ads aimed at local brunch enthusiasts, young professionals, and the hipster community to expand reach and attract new patrons.
Working closely with the Seven Sundays team, we developed a dynamic social media strategy for both Instagram and TikTok, designed to enhance their digital presence and engage a vibrant brunch-loving audience.
By combining aesthetically curated content, high-quality video production, and precisely targeted ad campaigns, we elevated their brand image. Engaging captions, interactive Instagram Stories with polls and Q&A sessions, and limited-time offers helped boost audience participation, while TikTok content showcased behind-the-scenes moments, trendy food reels, and viral challenges—driving a surge in foot traffic and customer engagement.
Follower Growth: The targeted social media strategy attracted a broader audience, resulting in a notable increase in followers who are now engaged with the brand’s content.
Engagement Rate: Enhanced brand perception, with increased likes, shares, and positive feedback on social media.
Profile-Visits: Noted a 180%+ increase in customers mentioning Instagram as their source of discovery during the campaign period.
Reservations: Enhanced digital presence, establishing Seven Sundays as a leading brunch & cafè spot in Prishtina, with a notable increase in reservations as more guests discovered the restaurant through Instagram.
This campaign successfully positioned Seven Sundays as a go-to destination for premium brunch experiences in Prishtina. Moving forward, we plan to expand influencer collaborations, introduce exclusive behind-the-scenes content on TikTok, and leverage interactive Instagram Stories with polls, Q&A sessions, and limited-time offers to further drive engagement and customer loyalty.
Working closely with the Seven Sundays team, we developed a dynamic social media strategy for both Instagram and TikTok, designed to enhance their digital presence and engage a vibrant brunch-loving audience.
By combining aesthetically curated content, high-quality video production, and precisely targeted ad campaigns, we elevated their brand image. Engaging captions, interactive Instagram Stories with polls and Q&A sessions, and limited-time offers helped boost audience participation, while TikTok content showcased behind-the-scenes moments, trendy food reels, and viral challenges—driving a surge in foot traffic and customer engagement.
“Partnering with Swipe Society has transformed our social media presence. The team’s expertise in curating content that resonates with our brand identity has not only increased our online following but also brought more customers through our doors. We’re thrilled with the results.” – Lumi, Co-Owner of Seven Sundays.
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